Clim Studio decided to partner with João Lucas. Together we designed and co-directed a series of surrealistic and summery CGI animations to promote Victoria’s most recognizable shoe model among its millennial feminine worldwide public.
This is the Teaser of the whole project.
We created a family of 8 different summer-inspired scenes where shoes celebrate life and youth.
Being challenged with creating beautiful and meaningful content for their social media channels has been a privilege since Victoria is an all-time shoe national Spanish brand characterized by its simplicity since 1915.