Wine after Coffee.

Spark is The Telegraph's new creative commercial department. It represents a company-wide commitment to helping brands grow — by supercharging creative ideas with industry-leading data insight.

I was tasked with conceiving and directing the brand positioning, the name and the visual identity. I was also responsible for overseeing the integration and usage across multiple platforms and media for the product launch and sustain.

This is the launch film, designed to introduce the logo and the methodology behind Spark: creativity fused with data insight.

Concept and creative direction: Matt Simmonds
Design direction and animation: Weareseventeen
Audio: Zelig

mattsimmonds.tv

# vimeo.com/117892208 Uploaded 8,786 Plays / / 19 Comments Watch in Couch Mode

Wine after Coffee.

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"Hand picked videos for your healthy audiovisual diet."

twitter.com/wineaftercoffee
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Say hi or send us something!: awesomeness[at]wineaftercoffee.com

You wake up in the morning, you drink your coffee and you find yourself amazed by some awesome video, you share it, you watch it over and over again, you feel like doing something great while you take the last sip of your coffee... this Channel tries to put all those sensations together in one place, to make you realize that the idea that will make someone feel like you feel when you watch something amazing is not that far from your round (or sometimes square) head. Trying to put the best of the best, all that Awesomeness, &c. in one place so you can go to bed after a good glass of wine thinking; "holy macaroni, I better put my crap together and make something awesome"

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