Mac Lab Wow!

"How it would be, if a house was dreaming"

The conception of this project consistently derives from its underlying architecture - the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers "Galerie der Gegenwart". Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves - describing the constitution and spacious perception of this location by means of the building itself.


Art Direction: Daniel Rossa (

Technical Director: Thorsten Bauer
3D Operator: David Starmann -
Sound Design : Jonas Wiese (

Realized with mediaserver

555 KUBIK was awarded a Silver Lion in Cannes [] and Silver by the
Art Directors Club Germany []

An extended version of this documentation can be found here:

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Mac Lab Wow!

Mike Skocko

Examples of third-party creative expression that defy categorization. Inspiration for what I'd like my students to do; make the leap into undiscovered creative territory. Give us all the pleasure of saying, "Wow! I've never seen anything like that before!"

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