In January. The month when Sweden shows itself from his harshest side with rain, snow, cold, wind and sun that hardly rises above the horizon.

It is also the period that defines us Swedes the most. People from all over the world flock to Sweden during warm and light periods, but just the residents choose to voluntarily stay there when the great melancholy rolls in.

”Vemod” - Is one of the most swedish word but does not have a clear translation. A tender sadness or melancholy. Something that is sad but yet beautiful. Vemod is not an outgoing feeling, it’s more slowly fretting inside somebody.

Shot by Niklas Johansson.
Edited by Sam Ostrove.
Agency: Forsman & Bodenfors

produced by:
newland.tv

# vimeo.com/117191225 Uploaded 83K Plays 86 Comments

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