Rainbow x Apocalypse is a short animated doomsday film by Champagne Valentine.
According to popular esoteric and pseudo scientific theories, the ancient Mayan calendar, fundamentalists, and believers, 2012 may be the final year of human existence. Rainbow X Apocalypse is inspired by this doomsday prophesy. With the threat of mother nature raging, recent tragedies in Japan, the looming eruption of Yellowstone and revolutions in third world countries - the once outrageous claim that the apocalypse is near is less science fiction, and more science fact. It’s a question of when... not how.
Is escape into a digital reality the only way forward for the human conscience? Are we building a virtual escape around us through technology? In the face of this looming dystopia, what do we choose? Absolute death or virtual reality? Rainbow X Apocalypse challenges viewers to explore the possibility of metaverse, an afterlife for avatars, a continually shifting space for our souls to live on for eternity.
Champagne Valentine exhibited ‘Rainbow x Apocalypse', 2012 at Primitive’s recent TXT/ IMG/ AUD/ VID exhibition at Emigre Studios.