The App Delivery Membrane, the one that connects App Membrane and App Enablement Membrane, is the most troubled of the three Cloud Membranes. Most big media deals ignore what happens here eve though it is critical to value creation. See here what has to happen and why.
The ten part App Equivalency Rule determines the future of all media and shows exactly where and how value will be created. You can use it to value M&A, from legacy media roll ups to the moves of new media, like Facebook , Amazon, and Netflix. See how it works here.
Failure to understand the App Enablement Membrane of the cloud leads to enormous miscalculations and value implosions in content and telecommunications as well as devices. Just ask Nokia. Or Sony. Get it right, like Apple, and you will be a Zetabyte Scaler.