1. The App Delivery Membrane, the one that connects App Membrane and App Enablement Membrane, is the most troubled of the three Cloud Membranes. Most big media deals ignore what happens here eve though it is critical to value creation. See here what has to happen and why.

    # vimeo.com/102075809 Uploaded
  2. The ten part App Equivalency Rule determines the future of all media and shows exactly where and how value will be created. You can use it to value M&A, from legacy media roll ups to the moves of new media, like Facebook , Amazon, and Netflix. See how it works here.

    # vimeo.com/102073844 Uploaded
  3. Failure to understand the App Enablement Membrane of the cloud leads to enormous miscalculations and value implosions in content and telecommunications as well as devices. Just ask Nokia. Or Sony. Get it right, like Apple, and you will be a Zetabyte Scaler.

    # vimeo.com/102068588 Uploaded
  4. The second in our Zetabyte Scalers Project seminars on how to profit from the Cloud Membranes. This seminar explains the Membranes and how they interact to scale your company profitably.

    # vimeo.com/102043566 Uploaded
  5. How to parse the cloud into its constituent membranes for sales doubling profit. First in a series.

    # vimeo.com/102036774 Uploaded

Zetabyte Scalers

Francis McInerney PRO

What you need to know to achieve Zetabyte Scale and avoid having your business model subsumed by Cloud Inflation.

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