We're a creative company, so this might seem obvious. But the right idea can change everything. It can change attitudes, change lives and change culture. And, in today's world, there are certain kinds of idea that do this better than others.
The right idea will move seamlessly across channels. From online to offline. From above the line to below the line. From instore to out of home. It will move brands, move products and most importantly, move people. The right idea will move everything forward.
- Cheil UK - Ideas that move