Chunk A Great British Brand
In 2001, a chat over a pint and a packet of peanuts resulted in a small clothing label being launched with 12 designs based on the Haynes Car Manuals iconic cover illustrations. Ten years on and Chunk is now one of the UK’s leading urban street-wear labels. Distribution is growing steadily and Chunk is distributed in the UK/Eire, Italy, Scandinavia, Belgium, Germany, Netherlands, Greece, Balearic Islands, Spain, France and Switzerland.
Chunk’s ethos was, and still is, to produce great designs on quality garments, targeting 18-35 year old males with a strong emphasis on cool nostalgia. From the success of the initial Haynes car manual designs Chunk soon began to attract attention from licence-holders keen for their characters to be given the Chunk treatment. The first was Warner Bros with Hong Kong Phooey, the Anthill Mob, Captain Caveman and Bingo (Banana Splits). These were followed by licenses from the BBC, Monty Python, Looney Tunes, and Marvel.
Famous for its bold graphics, tongue-in-cheek humour and unique design quirks, Chunk now has worked with some of the biggest licenses in the world, which include Marvel, Hanna Barbera, Fremantle Media (Danger Mouse) and Lucas Films (Star Wars) – for which Chunk won a licensing award in 2007 for its Star Wars range.
“Few companies do a better job of producing quirky styles than Chunk and its Star Wars designs grab plenty of attention”. - Drapers Record
In 2008 Chunk formed an association with the cool, emerging street-sport Hard-court Bike Polo. Not only has the sport influenced Chunk’s original collections but this will also be the first sponsorship deal for the brand. As well as sponsoring its in-house designer’s Bike Polo team Chunk also sponsored the 2009 European Hardcourt Bike Polo Championships in London and the World Hard-court Bike Polo Championships in Berlin in 2010. Chunk also sponsors teams from around the world including, The Guardians (Seattle) Apologie & MGM (Paris) La Schmoove (London) Los Angeles Bike Polo Club (USA) and Roma Bike Polo (Italy).
Chunk now produces five product ranges a year (3 in-season and 2 forward Bike Polo collections) including original and licensed designs across a growing menswear apparel range, including t-shirts, polo shirts, track tops, knitwear and hoodies.
The future promises to be incredibly bright for Chunk as the brand expands into new territories further cementing its reputation as a great British brand.
For further information please contact:
Chunk Sales & Marketing
Hanover Trading Estate,
1 - 3 North Road,
Tel: +44(0)207 609 6758
Mob: +44(0)7903 017 228