We believe communications is critical for today's foundations. To help, we provide resources, guidance and leadership to advance the strategic practice of communications in philanthropy.
In recent years, growing numbers of foundations have recognized the value of using strategic communications as a tool for advancing their missions and extending the impact of their grantmaking. Several forces drive the resulting investment in more robust communications: a desire by foundations to demonstrate the results of their philanthropic efforts; a desire to be more transparent; and a need to respond to increasing scrutiny from policy makers and the media seeking proof that foundations deliver value to American society.
As a result, foundations have moved beyond simply publishing annual reports, grants lists, and the occasional press release. They are implementing sophisticated and comprehensive communications programs. These enhanced activities require a deep knowledge of how to create and deliver messages, how to brand and position organizations, and how to integrate new forms of communications technology and social networking tools into communication programs.
As these communications efforts grow, so does the need for communications practitioners in philanthropy to have timely access to knowledge, expertise, practical advice, and guidance to improve their work. More and more, foundation communicators are finding valuable assistance in the Communications Network.