be yourself, be confident, smile with your heart, seduce with c.r.a.f.t.
c.r.a.f.t. is the jeansexperiance to rock your soul.
it is the bubbles in the glass, the headrush and the headache in the xxxx morning...
think about the name, the initials stand not only for handcrafted details, the initials stand for cant remember a fxxxing thing, as an ode to the drunken conception of the project.
once upon a time whilst searching for solace and inspiration amidst the natural wonder of the austrian mountains two experienced designers from opposing leading fashion brands happened across each other and Schnapps ultimately ensued.
whilst under a alcoholic/mountain air haze the group came across a third party
a lovely woman with the certain edge and noticeably beautiful body. she strummed rolling stones songs on an old guitar for her comapanions and even more Schnapps was consumed.
The next morning the girl had disappeared and the designers could barely remember a thing but the group were more than exited about the gorgeous character they had come across and hence were inspired to create a jeans-line for individual, hot looking girls and women with the right soul for rock, just like her !
So the outcome of this "chance meeting" of distinclty European design folk was that the mission was completed and inspiration was found.
To this day they may not remember a lot of that wonderful evening but to top it all off they even found their brand name "C.r.a.f.t - can't remember a fxxxingthing".