Create free marketing videos that inform and convert
Marketing videos can be the key to increasing sales and interest in your brand – but only if they’re done well. With the help of Vimeo’s marketing video editor and these universal tips and tricks for creating stunning marketing videos, your video content will be ready to wow your customers.
Hook your audience in just a few seconds
The first few seconds of your video are, by far, the most important. Use your opener to hook your audience with an enticing photo or video clip. You can even use a clip that you’ll use later in the video, if it helps to pique viewers’ interests.
Encourage your audience to take action
Whether it’s liking your video or clicking another suggested video to watch, your marketing video should always include a call-to-action (CTA) to encourage your viewers to do something more. Place a link to a product tutorial or landing page, ask viewers to subscribe, or suggest a share if they found your content helpful.
Make it work for the sound-off crowd
Not everyone watches videos with the sound on (in fact, 85% of Facebook videos are watched with the sound off). Engage as many people as possible by adding text or captions along with visuals. Use Vimeo’s video ad maker to add captions and subtitles to every scene.
