Real estate video best practices
Generate leads and convert prospects to clients using video
Stage, then film
Making spaces feel lived-in with decor and furniture makes a huge difference in performance compared to showing empty rooms.
Start with interiors
Property tours and walkthroughs that begin indoors perform better than those that start outdoors.
Hero the space
Cut intro text and jump right in to showing the space. Use images as a hook and finish with contact details.
Trim down transitions
Remove transition areas, like hallways, to keep the focus on the main rooms. Videos feeling wordy? Cut down your commentary using text-based editing.
Incorporate audio
Whether it's voiceover, stock music from our library, or a trending song, be sure to include an audio track.
Trim and tweak
Easily include text details like price, location, and contact info using our editor. Keep it concise; viewers engage better with crisply edited videos.
Create and edit videos using Vimeo
How to make million-dollar videos
Tips from a real life realtor
For realtor Chip James, buying and selling homes goes hand in hand with his love for his community. Chip uses video to connect with his clients and highlight everything his Ohio hometown has to offer.
Additional content ideas
Keep your real estate page fresh with more suggestions from Chip
Introduce yourself
Show face and always share your name. Talking to your audience builds rapport and reminds clients there is a human being behind your listings.
Share your expertise
Sharing knowledge builds trust. Make short, easy-to-understand explainer videos that position you as the go-to agent for real estate in your area.
Differentiate yourself
Find your niche! During closings, Chip James allows new buyers to donate to a charity of their choice. Whatever you do, do not make it gimmicky.
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