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From Conception To Reality
Established in 2005, CRITICA is a leading Singapore based Production & CG studio that creates high quality motion design, VFX and live action commercials for advertising agencies, brands & the TV broadcast industry.
Our strengths lie on our creations of lushly-decorated surreal environments with vivid details and imagination, coupled with live action cinematics, visual FX, typography, motion design & 3D.
We design, direct and produce TV commercials, channel branding, on-air promotions, show packaging, corporate videos and integrated marketing/print campaigns for fashion, retail, and finance industries, all the way from conception, production, shoot & post.
We have done work for MTV, Nokia, McDonalds, Bosch, Tencent, Razer, ESPN, BBC, CNN, Mediacorp, HBO, Universal, Fox, BBH, Ogilvy & Mather, DDB, BBDO, Singtel, Starhub & Ministry Of Sound. We work with over 30 regional and international TV Channels, with clients spanning London, Netherlands, China, Hong Kong, Australia, and Asia TV networks and brands. Constantly inspired and driven to create beautiful & progressive work, we strive to push the creative boundaries for our clients delivering award winning work. Coupled with seamless and efficient service-oriented project managers, many of our clients has formed long term relationships with us.