We are designers. You may know us as those inhumanly svelte, meticulously groomed, overly stylized people in black who make logos. But hey, some of us wear grey. While we do design logos and packaging and numerous other elements of brand look and feel, we prefer to say we “define brand identities.” Unfortunately, talking about what we do somehow always comes off as pretentious. We’re well aware of it. It’s a problem even Helvetica can’t fix. But trust us when we say we’re really nice people who just want the world to be more a visually appealing place where macro meets micro on a halftone plane of interdimensional duotones intersected by branded objectives distilled into simple solutions for complex…ugh…nevermind. We are designers.
- Leo Burnett Dept. of Design