Welcome to a new generation of excitingly innovative jeanswear products for the new modern woman. We know that the woman of today is far different than the same woman just five years ago. She is a more adventurous consumer now who will not sit back and just age quietly. She may be over 35, but to her 80 is the start of old! "DESI" is designed for this strong modern woman, giving her a truly contemporary persona, but built specifically for her to look good in feel-good fits adjusted to her own body's needs as she celebrates her curves!