Championed by the world’s most influential faces in fashion and entertainment including Brad Pitt, Jennifer Lopez, Jay Z, Kanye West, Halle Berry and David Beckham, DITA is globally recognized as the luxury eyewear designer of choice. Each DITA frame is handmade in Japan by veteran craftsmen and takes eight months to one year to complete.
Based in Los Angeles, CA, DITA was cofounded by Jeff Solorio and John Juniper in 1995. Jeff and John have managed to bring back a standard of quality that is reminiscent of the past. The DITA logo is intentionally subtle to further enhance signature detailing, craftsmanship and fit. DITA offers stylishly edgy sun and optical designs for men and women. DITA Lancier is a higher-tier capsule collection specifically handcrafted for affluent individuals with a preferential view from land, sea or air. In 2011, DITA unveiled an exclusive license deal for the design, production and worldwide distribution of eyewear for Thom Browne, voted 2010’s “Most Influential Designer in Menswear."
DITA is one of the last independent eyewear makers in the world distributed to select retailers in over 50 countries including: Barneys New York, Bergdorf Goodman, Fred Segal, Aloha Rag, Dover Street Market UK, On Pedder HK, Lane Crawford HK, Surrender SING, Isetan JP, Harrolds AUS, Restir JP and Collette FR. DITA has flagship stores in Los Angeles, Fashion Island - Newport Beach and Tokyo. For more information, please visit dita.com.