Last century, we started making Don’t Panic packs for students. Stuffed full of art, politics and practical paraphernalia, they soon became an icon of counter-culture.
We’ve come a long way since then – and so have a lot of the people we worked with: Don’t Panic posters from the likes of Banksy and Shepard Fairey still hang proudly in our London office – but our spirit remains true to our original ideals.
In 2008, we started making headlines with a series of viral videos getting stuck into MPs over their expenses scandal. They were shot and edited for next to nothing, but they spread like ‘benign flu’ and helped us figure out what worked (and what didn’t) online.