The Principals Plus

Brooklyn, NY

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Based in Greenpoint, Brooklyn our studio focuses on industrial design, interactive environments and the influence of new technologies on traditional craftsmanship. We are also committed to educating a new generation of designers to the potential of embracing the new without abandoning the old.

External Links


  1. SOFTlab
  2. Marie Durand Yamamoto
  3. Behind the Walk-in
  4. video diays
  5. Valentina Dell'Aquila
  6. Francisco Saco
  7. Ben Marzys