eatbigfish PRO

London SE1 3XF

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Are you David who needs to take on Goliath? Are you out-resourced and outspent by your competition? Challenger Brands have ambitions that exceed their resource - they do more with less to overcome their underdog status.

Founded in 1998 by "the planner's planner", and author of Eating the Big Fish, Adam Morgan, eatbigfish is a consultancy whose unique focus is Challenger Brand behaviour and thinking. Our expertise comes from researching and talking to successful Challenger Brands who are taking on the Market Leader.

External Links


  1. University of Essex
  2. NonsenseLondon
  3. citizenM hotels
  4. Nick Warren Wordsmith
  5. Tony Zhou
  6. CoppaFeel!
  7. Mike Centola
  8. Brett Donahay
  9. Adrian Chiuhan
  10. breathingjuice
  11. Simons Foundation
  12. Simon Edwards
  13. Eskimo
  14. Nesta UK
  15. Mastered
  16. Jude Bliss
  17. Pentagram
  18. Art In The Age

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