eatbigfish PRO

London SE1 3XF

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Are you David who needs to take on Goliath? Are you out-resourced and outspent by your competition? Challenger Brands have ambitions that exceed their resource - they do more with less to overcome their underdog status.

Founded in 1998 by "the planner's planner", and author of Eating the Big Fish, Adam Morgan, eatbigfish is a consultancy whose unique focus is Challenger Brand behaviour and thinking. Our expertise comes from researching and talking to successful Challenger Brands who are taking on the Market Leader.

External Links


  1. Seth Godin
  2. University of Essex
  3. NonsenseLondon
  4. citizenM hotels
  5. Nick Warren Wordsmith
  6. Tony Zhou
  7. CoppaFeel!
  8. Mike Centola
  9. Brett Donahay
  10. Adrian Chiuhan
  11. breathingjuice
  12. Simons Foundation
  13. Simon Edwards
  14. Eskimo
  15. Nesta UK
  16. Mastered
  17. Jude Bliss
  18. Pentagram

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