Edwin Nikkels: Director and Visual Artist
As an artist, Edwin Nikkels is always looking for visual impact by creating captivating imagery. Currently he is one of the most experienced and award winning cross-media directors and visual artists working out of Amsterdam.
At a young age, Nikkels’ talent surfaced when he directed the first fully 3D-generated music video in the Netherlands. The Netherlands Film and Television Academy (NFTA) was a logic successive step for him. After completing his education, specializing in visual effects and multimedia, Nikkels started to work as a freelance director and visual artist. Since then he has collaborated with national and international advertising agencies, interactive studios and other media related companies like film and television production houses on projects for Volvo, Coca-Cola, Adidas, Philips and many others. He is a specialized storyteller and his concept driven work varies from contemporary to filmic.
Nikkels experienced his big break when he worked as a visual artist on Volvo’s ‘The Hunt’, inspired by Disney’s Pirates of the Caribbean - Dead Man’s Chest. This online experience, enriched with dramatic elements, received countless international awards, i.a. a Cannes Lion, a Webby Award and a Golden Epica. This success led to the agency asking Nikkels to come aboard for a new ‘Hunt’ a year later, this time as the director. This turned out to be rewarding, because The Hunt inspired by Pirates of the Caribbean - At World’s End - again - received multiple acclamations in the international award circuit.
Next to his main work, Nikkels has shared his knowledge as a guest lecturer at his alma mater, the NFTA, and the Communication and Multimedia Design department at the Haagse Hogeschool in The Hague, the Netherlands. One of his clients says about him: “Edwin is one of the best directors in the Netherlands. He has a great eye for detail and his creativity is beyond imagination.” If you ask Nikkels about his work, he comments: “It´s about the visual. I want to lure the spectator in with captivating imagery and provide solace and comfort to a certain degree. There is a word for that: escapism.” Nikkels is a firm believer in the cross-media approach: “These are fascinating times. There is an unlimited amount of creative energy out there: advertising, art, entertainment, the web… As a media-junkie I live and breathe to do it all.” Currently Nikkels works out of Amsterdam, enjoying Schiphol Airport as a hub for easy access to the world.