Immediately after graduating she starts working as account for DMB&B and then in FOOTE CONE & BELDING.
After 4 years spent in the agency, and after an important experience of one year as marketing manager for SWATCH, she enters the world of advertising production first as a TV producer at McCann Erickson and then as production company’s producer, crowning the dream she’s been having since she was a girl. From BBE FILM then she joins in 1994 BRW & Partners where she works as executive producer for nearly 11 years.
From December 2007 untill the end of 2012 she is managing director and executive producer of ITCTOOLS (business unit of ITVMOVIE GROUP), running and coordinating the division of advertising productions, corporate films, virals and music videos.
In June 2013 she joins FILMGOOD srl as managing director and executive producer and finally on May 2015 she starts her own production company BRAND-CROSS, the first "BrandTainment" Production Company, Italy based.
Brand-Cross produces TV Commercials, Corporate Videos, Branded Content, Branded Entertainment, TV Formats, Web Series, Music Videos, Feature Films.