I have over thirteen years experience of award-winning work for some of the world’s leading brands and broadcasters. I apply my creative design background with my strategic insight and analytical skills to define, develop and manage international, multi-platform brands.
Experience of developing and defining brand strategies from start to finish.
Original and innovative thinker with a flair for new creative ideas and the ability to implement practical solutions.
Thorough analytical and research skills with a focus on business results.
Proven new business pitch wins and excellent client presentation and communication skills.
Proven ability to guide, motivate and inspire a multi-disciplinary team.
Strong skills in copy writing, design and implementation of brand positionings and guidelines.
Planner, BDA Creative, November 2011 – Present, London, United Kingdom
As a Planner I work on a wide variety of projects defining strategies and audience experiences for brands. Recent clients include NBC Universal, ABC TV on Demand and Disney Movies on Demand.
Creative Lead, BDA Creative, August 2006 – November 2011, London, United Kingdom
I developed distinctive brand propositions with clear target audience and positioning strategies. Clients include BBC, ITV, STV, Disney, ABC, ESPN, Al Jazeera, British Gas, Barclays, BT, Channel 5, E! Entertainment, FreeMantle Media, VTM, Starhub, Comedy Central, Disney, Discovery and NBC Universal.
June 2005 – June 2006 Freelance Senior Art Director/Designer, Sydney, Australia
These include being a Senior Art Director on the brand cohesion and integration of Channel Nine, Australia’s biggest broadcaster.
November 2004 – June 2005
Sabbatical – traveling around India, South-East Asia and Australasia.
June 2000 – June 2005 Senior Art Director/Designer, BBC Broadcast, London, UK
I worked my way through the ranks of one of the most globally revered creative and media companies in the world. Ultimately I became trusted with creative lead on some of the world’s most recognizable and envied properties. Tangentially the company worked in a consultative agency fashion for national and international clients. The scope of work included channel and programme branding for the BBC, external companies and television networks as well as promotional campaign generation and execution (from on-air to off-air and ambient). Clients included BBC One, BBC Two, BBC Three, BBC Four, UK History, UK Style, UK Gold, UKG2 (now known as Dave), BBC America and Endemol amongst others.
1998 – 2000 Working at some of Europe’s leading branding agencies and TV Broadcasters: BBC Broadcast (now Red Bee Media), Pentagram, The Partners, Interbrand Newell and Sorrell, and Sky
Platinum Promax BDA - Best Promotional Stings BBC Choice
Gold Promax BDA – Best News Brand, ITV 1 News
Gold Promax BDA Asia – Best On-Air Idents, Bindass TV (India)
Gold Promax BDA - Best Promotional Stings BBC Choice
Gold Design Week (UK) - Best Promotional Stings BBC Choice
Gold Promax, Best On-Screen Identity, UK History
Gold Design Week Award (UK) 2003, UK History
Gold Promax 2003, Best Talk Show Promo, The Kumars at Number 42
Silver Promax and BDA’s, Best On-Screen Identity and On-Air Image UKG2
Silver Promax and BDA’s, Best Image Campaign UKG2
Bronze Promax award TV3, New Zealand, 2005
New York Festivals award – Best Entertainment Promo, Scrubs
B+ Young Talent Award 2003