a-brand was established in 2000 by Fiona Candy as an ‘own label’, self-regulating brand identity for collaborative projects. These focus on the ways that people make, use or wear things as a means to objectify ideas about their worlds. a-brand's aim is to better understand how man-made objects are interpreted via minds and bodies to create feelings of identity, define communities and generate social life. Textiles and clothing are a particular focus in this, and how they are given life and meaning when in action, being worn.
The woven label is used to authenticate a-brand products and projects and also to highlight the seemingly paradoxical relationship of art and commerce.
See more at a-brand.co.uk