Colombian born and native New Yorker, Pelaez began his extensive career in film as an assistant editor on Madison Avenue learning the craft from the industry Icons of Film and Advertising.
A passion for Film and Editorial experience eventually led him to directing and the launch of Ilumina Films in 1994.His multi-cultural background and strong visual style has enabled him to work in every continent on many award-winning campaigns and Television projects.
1994 to Present
Directed over 300 commercials
Television and Music videos.
Clients include: Coke, Pepsi, Revlon, Pantene, Anheuser- Busch, P&G, Unilever,
American Airlines, Verizon, Samsung, Sony, Domino’s, Sears, Frito- Lay, GM, Renault, Airbus, Nestle, Glaxo.
Full commercial list available upon request.
Fashion, Beauty, Dialogue, Humor,