Strategy for Blogging and Social Networking, presented by Casey Long and Sarah Steiner
Blogs and social networking tools enable libraries to market resources, educate users, and build community relationships. To be effective, however, libraries must have a content strategy, schedule, and guidelines. In this session you will learn about the strategic planning techniques two libraries - dramatically different in size and staff - are using to maximize the impact of these tools while minimizing the workload of generating quality content.
Casey Long is user education librarian at Agnes Scott College in Decatur, GA.
Sarah Steiner is social work and virtual services librarian at Georgia State University in Atlanta, GA.