Straight after graduating from Limkokwing University of Technology (Partnership with Curtin University of Technology) with Multimedia Major in 2011, I started my career as a designer at Leo Burnett Kuala Lumpur.
I was heavily involved in brands such as Samsung Malaysia and launched an Out of Home campaign for Galaxy Note in Masjid Jamek Station, which generated thousands of discussions and talk among people in Kuala Lumpur. I was also granted Merit in Kancil Award 2012 category Film (Non-Broadcast) for its animation movies, which was part of Galaxy Note campaign. On the other hand, I also worked with other accounts, such as Petronas and 1MDB.
I decided to move to Leo Burnett Jakarta in mid 2012, handling Samsung Indonesia and Telkomsel. I took part in the team to create countless campaigns for several line-up of Samsung mobile phones, tablets, and its home appliances products; starting from brainstorming, idea generation, conceptualizing and until execution. With Leo Burnett Jakarta, I’ve won a business pitch, a Paseo tissue account.
I am currently working at a digital agency based in Jakarta as an Interactive Designer, handling Mazda Motor Indonesia, Fiesta Seafood, Kalbe, and Hydrococo; and exploring digital channel as a medium to deliver information from the user to the brand, and vice versa.
Outside of the advertising world, I joined Indonesian Flag Football Association, and was recently honored to be selected as a part of Indonesian Flag Football National Team to compete with neighboring countries in ASEAN Flag Football Tournament 2014 located in Kuala Lumpur Malaysia.