Richard Gorodecky is the Executive Creative Director and co-founder of Amsterdam Worldwide. He has spent the last 15 years creating international advertising campaigns for some of the biggest brands in the world including Nike, Coca-Cola, Chevrolet, Intel, Electronic Arts, Panasonic, Gore-Tex, Opel, Onitsuka Tiger and Pernod Ricard.
He has won quite a few awards including a Gold Lion, a Grand Prix at Eurobest and a Silver Effie. Nice things have been written about him in various books and magazines.
There is little that scares him these days, apart from spiders. He doesn't like spiders. And crabs aren't too great either. But when it comes to big clients with big needs, he's fearless. (Unless it was a big spider client. That could pose some serious problems).