Have you ever had a cup of "Badass" coffee? Guilt Free Drinks asked us to come up with a concept that showed customers the impact and quality their blends deliver to the everyday coffee drinker.
"Joe" makes a cup of coffee and after the first sip, he instantly imagines just how "Badass" this coffee really is!
NOTE: No coffee beans were hurt during the filming of this commercial.
Canon 5D Mark II