Part of a series of three, the conception of these television spots stems from nature, prosperity, fluidity and simplicity. An organic and natural mood combined with bright, warm tones and positive hues creates an uplifting feeling.
The first in the series, this spot follows the brush stroke ‘path’ which is representative of the Northern Gateway Pipeline and takes us on a journey from Northern BC to the Pacific Ocean, tying into the campaign motto: “It’s a Path to our Future”. Given the sensitive nature of this topic, it was important to create a look and feel that was organic and not overly glossy. To create a truly organic look we crafted our own analog textures, which we photographed and then applied to our digital work. For example, the fish splash is a drop of watercolour paint blown with air to create a splatter and the particles are shaved graphite. This approach creates an authentic look and feel that is truly organic.
Audio: Eric Harry Music