The 2012 APA Short Video Contest

A music video that was done for musician Jesse Malin’s song “The Archer”.

The video features Jesse Malin, with appearances by Todd Youth and Isabella Schofield.

The concept for this video was to try and visually capture the feel and mood of the song - with a film-look - while attempting not to interpret the lyrics literally.

It was filmed primarily in New York City, with additional footage shot in Arlington (VA), Cambridge (MA), Los Angeles, and San Francisco.

Directed, filmed and edited by Joseph Quever.


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