For years, APA members have been known for telling great stories, one frame at a time. This has worked well for most of us and led to very successful, rewarding careers.
But time and technology have moved on...with the availability of broadband and proliferation of the internet as the prime vehicle for our clients to reach their clients, advertisers now want motion either by itself or in combination with stills as part of their outreach/campaigns.
We know that many of our members have adopted Motion as an integral part of their service offerings and thought that a contest like this would be a good way to show the world that we, members of the APA, are more than just "still" photographers and that there is a wealth of "motion" talent and creativity in our ranks.
What better way to promote the talent within our organization than to stage a members only video competition and then to create a "We Are American Photographic Artists" promotional compilation video based on the winners.