Today we’re on rule number 7 to effective ads and promotions. I’d suggest if you haven’t watched the previous 6 rules, you watch them. When you incorporate all 7 rules, your marketing will be ten times more effective. You will have more new customers walking in your doors and you won’t be thinking “Am I making the right investment or am I just throwing more money away?”
Rule number 7 is quite different then what you are probably used to and that is your marketing is going to look different then all of your competition. First I will start with what most bar owners do and that is they place a ad in the newspaper or maybe they send out a postcard with their logo nice and big a the top of their ad, and then they have their special or promotion within the ad and that’s it. Logo, address, special, phone number, and that’s about it.
The problem today is there is too much marketing clutter. There are too many ads in one single place, especially when you use mass media marketing, and it’s hard to get a new prospects to pay attention to your ads. So you must fight for attention to be noticed.
What I learned to do was either be outrageous with my marketing or make my marketing look like an advertorial, make it look newsworthy.
To be outrageous with your marketing, you defiantly need a outrageous headline to start , and remember, your headline is your most important component of your marketing. That is what grabs attention and keeps people reading. I’m going to give you a few outrageous headlines that have worked very well for me and my clients. Here’s the first one “If you like cold beer, sports, and hot wings, you’ve been targeted with a laser beam. Find out why and what to expect! ” The other one is “Bar Owner Infuriates Local Restaurant Chains & Puts Them In A Uproar!”
See These are great headlines that are going to get people reading because they are different, outrageous, and newsworthy compared to the boring headline’s everyone else is using. Outrageous headlines will get your entire message read and that’s the point of headlines! You may have the best offer in the world, you may have the best promotion, but if you have a shitty headline that doesn’t draw attention, you have nothing! You’re wasting your marketing dollars.
The other way to be outrageous is to use funny pictures with quote boxes. I’ve used images of babies with a funny face, monkey’s drinking beer, and a few cartoon type of characters. The idea here is to be funny and make people read your marketing.
The other way to make your marketing different is to make it look like an advertorial. Lets say your are sending out a postcard. Make your postcard look similar to a newspaper article or magazine article. Nice big bold headline at the top and then a 2 column body of copy that persuades your customers to take you up on your offer.
You are also going to want to have what I call a Call To Action box where this gives your prospect simple and clear instructions on how to take you up on your offer.
Your ultimate goal when marketing is to target your perfect prospect and make them a great offer, but you need to make sure you get through the marketing clutter of everyone else and you do that by making your marketing stand out.
I’d strongly suggest you go back and watch all past video’s on the 7 rules to effective ads and promotions and start to implement these strategies. If you are looking for a faster and easier way to get started using highly profitable marketing, look into my 42 day bar business transformation program. This includes proven ready to go marketing templates that you can use right away without trying to figure out what to offer, what to write, or what kind of headlines to use. It’s a tool box of effective ads and marketing strategies for bar owners who are motivated and willing to try new things. The best part is it comes with a $10,000 money in your pocket guarantee. If you don’t put $10,000 in extra profits from the materials within 12 months, you can get a full refund, no questions asked.
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