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HERE IS THE AD OF THE BRAND NEW IRON QUARTER MILE ,FOR ONE OF THE MOST WELL KNOWN COMPANIES OF THE USA, HARLEY DAVIDSON.

WE GOT LESS THAN 5 HOURS TO FILM ALL THIS VIDEO, THE INTRO AND THE ACTION SHOTS. WAS PRETTY COOL TO SEE SERGI, THE RIDER, TAKING LAPS AT MORE THAN 160KM/H (around 100mp/h) ON THIS ROAD IN VERY BAD CONDITIONS, BUT HE HANDLED REALLY WELL.

WE FILMED ALL AT 50 FPS, AND IN POSTPRODUCTION WE PUT SOME FASTER FOR THE ACTION WITH SOME SHOOT AT 200FPS ( FOR THE SHAKING ENGINE INTRO, LAST SCENE AND WHEN HE HIT THE DUST).

THIS AD WAS FILMED IN 'AUTODROM DE SITGES', NEAR BARCELONA, AT AN OLD OVAL TRACK FROM 1923.

DIRECTED BY MITO ECHEVARRÍA
COORDINATED BY JAVI ECHEVARRÍA
FILMED BY MITO ECHEVARRÍA
DIRECTOR OF PHOTOGRAPHY SEBAS ROMERO
PRODUCED BY BLACKMEDIA, TONI LATORRE & HARLEY DAVIDSON
RIDDEN BY SERGI

j vimeo.com/60263809

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