In a world where postsecondary education has become more digital and mobile by the day, there’s still something to be said for a chalkboard diagram and its ability to tell a big story quickly.
When developing the viewbook for Algonquin College we wanted to create a powerful visual that conveyed the breadth of programs and opportunities for potential students. With over 170 programs offered in three different locations, this was no simple task.
We engaged noted Toronto illustrator Ben Weeks to create an illustration that would tell the story of Algonquin College in a large, single image. Working on a specially painted wall at Westside Studio, Ben and his team magically brought the world of Algonquin alive in just a few short hours.
To record the event, we set up a camera, capturing the team at work. The resulting time-lapse video brings a complex story to life in a very simple yet compelling fashion. Take a look.