Facebooking at a bus stop, Candy Crushing in a queue, or even YouTubing in the toilet? All normal things young adults would do with their mobile devices when they're bored. However, Astro On-The-Go isn't the first choice for mobile entertainment. They see no compelling reason to check it out when they're happy with what they have.
We believe wait times doesn't have to be as boring as everybody thinks they are. So we decided to transform the waiting process into something fun. By combining traditional media and social media to create a unique experience.
With Fun Is Waiting, we aim to convince the user to look forward to waiting with Astro On-The-Go. That way, the audience can experience a whole new sort of fun while waiting.
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