Between 2008 and 2011 Roca wanted to build a series of iconic spaces to reflect its brand values, and represent it as the leading global bathroom brand.
The challenges and key objectives were to create spaces offering visitors a unique experience of the Roca brand. Become an iconic initiative that will raise the profile of Roca, the world of bathroom design in general and the cities (Barcelona, Madrid, Lisbon and London) which these new spaces are located. These new spaces were created by the internationally renowned architects and designers Carlos Ferrater, Carles Ferruz, Carlos Lamela and Zaha Hadid. The communication agency, architects, museum experts and sound and audio-visual companies all worked together on the project as part of a multidisciplinary team.
Audio-visual and interactive installations were designed to be a means of communication in themselves.
As well as being an innovative way to get up close and personal with customers, the Roca Galleries will benefit the cities in which they are located, by serving as spaces where culture and innovation can exist side by side.