Made by Humans (2012)
16k video loop, 36 channel Iosono surround sound
Hyundai Vision Hall, South Korea
Directed by Universal Everything
Sound by Simon Pyke
Post / CGI by Realise
Increasingly we′re being asked to create pieces for agencies and brands beyond the 30 or 60 second commercial format. Universal Everything recently approached us with an intriguing treatment for an ambitious video installation for Hyundai. The abstract films would need to stand up to scrutiny whilst being shown on a massive wall of interlinked high-definition screens at the Korean manufacturer’s Vision Hall project in Seoul.
The cut you see here is actually two of eighteen films commissioned by the engineering company. The first, ′Made by Humans′, evokes the process of production with a motion-captured dancing figure creating striking moulded forms in vibrant liquid colour, modelled in Houdini. It′s already causing quite a stir, being viewed tens of thousands of times and voted as ′Staff Pick′ on Vimeo, soon after release.