A festive gala event on November 8th was the setting for the award ceremony hosted by the austrian technology blog futurezone. We have been commissioned to create an futuristic presentation system to showcase products and innovations. The room in the MAK, a museum for applied arts in Vienna was the perfect setting to be transformed into a cyberspace. Three big white walls that encompass the room were the perfect projection surface to immerse the guests into a virtual world.

Inspired by the design of the award sculpture, we used the circuit-board aesthetics as our main design element. We created a world populated with energy conducting strip, electronic circuits and flashes of energy that were zooming along the conductive lines. All nominees and winners were embedded into this electronic landscape and during the evening we travelled vertically through this landscape creating the impression of traveling in elevator. The whole room was moving through 56 floors and each movement was enhanced acoustically to create an immersive experience.

To achieve this we used six video projectors, two for each wall. Regardless of the difference between the aspect rations of the projections and the walls we used precise positioning of the projectors and a little mapping to create a seamless image throughout the room. Our vvvv real-time system allowed us to fine-tune the viewing angles so that all lines bent correctly around the corners of the room. All projections were controlled by two computers running vvvv.

Client: Futurezone
Agency: Kurier in-house marketing / Büro Wien
Project Manager: Thomas Hitthaler
Art Director: Iris Wieder
VVVV Programming: Thomas Hitthaler
Sound Design: Christian Konrad


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