We were challenged to bring the "Why VW" campaign experience of discovering brand content, real VW owner stories, and notable awards, to live events. We created a simple, reactive touch application based on campaign tagging data, allowing guests to browse, sort, and filter content in an interesting way.
The platform updates the content cloud dynamically via the web so the app is always current with the campaign site.
The system debuted on December 27, 2012 at the San Diego International Auto Show. Three kiosks were built and will travel North America throughout 2013 appearing at various Volkswagen events nationwide.
Concept, UX, Design: JUXT - Newport Beach
App Development, Hardware: Teknikos, Inc.
Backend Development: JUXT - San Francisco
Account Management, Fabrication: George P. Johnson
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