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Byron Reeves (twitter: @byronreeves) on Gaming for Work. In this intriguing video (Part 1 of 2), Byron speaks on using games and virtual worlds to change the way people work and businesses compete. Presentation titled "Work Sucks - Games are great". Filmed July 31st, 2009 in Palo Alto at the fbFund HQ by Shaun Tai of SHAUN TAI Films (ZTY MEDIA), ©2009.


Byron is the Paul C. Edwards Professor in the Department of Communication at Stanford University, and Co-Founder and Faculty Co-Director of the H-STAR Institute (Human Sciences and Technologies Advanced Research) and its industrial affiliate program, Media X. He is an expert on the psychological processing of media in the areas of attention, emotions, learning, and physiological responses, and has published over 100 scientific papers about media and psychology. His research has been the basis for a number of new media products for companies such as Microsoft, IBM, and Hewlett-Packard, in the areas of voice interfaces, automated dialogue systems, and business process simulations. He is currently working on the application of multi-player game technology to behavior change and the conduct of serious work, and is Co-Founder of Seriosity, Inc., a company building enterprise software inspired by game psychology.


fbFund is a fund focused on continuing to create incentives for the development of applications on Facebook Platform. Initially, the fund will make available $10 million in capital which may grow over time.

We are forming this fund to help grow the Facebook application ecosystem. By decreasing the barrier to start a company, we hope to entice an even larger group of people to become entrepreneurs and build a compelling business on Facebook Platform. We hope this is also a funding model that other venture capitalists will follow.

For more information, please visit fbFund.com

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