With a keen and meticulous eye for beauty, Stephen Lally is an up and coming director with a passion for the fantastical, irreverent and mysterious.
An imaginative film-maker working in fashion, beauty and music, this is Stephen's 2011 showreel, and a short montage of his video work to date - encompassing music video and TV promos, fashion films and video installations. He looks forward to developing his striking and inventive visual style in every creative challenge and brief that befalls him . . .
He began his formal film training in The Dublin Institute of Technology in 2001, where he specialised in photography and direction. Four years later he saw his graduate film - a short movie musical entitled 'Lost For Words' - go on to a host of international film festivals, including picking up an award at the prestigious New York International Independent Film Festival.
Since moving to London in 2007, Stephen has worked hard to build up his fashion photography and video portfolio, and hone his flair for directing, styling and art direction. Signing as a music video director at DaveyInc and then Gas&Electric, he began forging ahead with his stylised pop vision for a diverse range of artists, and for clients including Universal Records and Ministry of Sound. His forays into music video highlight an often tongue in cheek directing flair, and strengths in rich colour palettes, flawless beauty lighting and cinematic framing.
In 2010 his work was featured on PromoNews, and he was profiled in the international arts publication NOOVO Editions. He also moved into production design with Claire Oakley's award-winning short film 'Beautiful Enough'. In 2011 he further diversified into commercial beauty - directing promo films for Rimmel London and Special K. In 2012 he proved his ongoing versatility by conceiving and directing fashion films for Fault Magazine, Volt and Dazed & Confused magazine, as well as commercial TV idents for Shockwaves and Vitabiotics.
Clients include : Rimmel London, Channel 4, E4, Special K, CMW, HomeCorps, MPC, Procter & Gamble, Universal Records, Conehead Management, Upside Records, Sony Europe, Ministry of Sound and The Outfit.