PLASTIC − PETROLEUM = PLASTIC SAFE ENOUGH TO EAT
My goal Is not to change people's behaviors towards plastics, but a call to action for people to develop an attitude in realizing the importance and need for a safer plastic, one that is safe enough to eat and not what we are already unknowingly eating.
Plastics are everywhere and part of daily life. However, plastics leach toxic chemicals unseen to the naked eye.
Instead of trying to scare people into abandoning their relationship with plastics, i chose to embrace our relationship with health foods juxtaposed with the irony that our health is actually threatened by the plastics they are packaged in. Color and typography helped me communicate the subtle undertones of my message. Using a colorless, white plastic sky helped to illustrate the white lies of a manufactured, fake plastic world, while using clinical typography disguised as warning and nutrition packaging labels allowed me to reveal the invisible dangers hidden within the fine print. Desaturation helped uncover the effects and reality leading to the truth. Shifting into bold colors and elegant typography with a humanistic personality awakens the hope for a perfect solution.
Direction, Design, Story, Script & Animation by Doug Chang
Cinematography by Clair Chang
Starring Johan Khalilian, Roya Backlund & Nicolette Wood
Music - Goodnight Freddy by The Sounds
Special Thanks to Jason Cook, Nicolette Wood
ACCD - ART CENTER COLLEGE OF DESIGN
CLASS: Type 4 Motion: w/ Jason Cook
PROJECT: Public Service Announcement
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