Pitch for the McDonald's Happy Meal "It's Fun To Change" advertising campaign, in Portugal, to aware and inspire children to include more fruits and vegetables into their meals. Main concept: fruits and veggies are cool and fun to eat and they have their own amusement farm, the "Quinta Happy"! (to be broadcasted in cinema theaters in stereoscopic 3d and standard versions).
More info at: paulo-garcia.com/#/mcdonalds-happy-farm/
Role: Concept / direction / character and set design / illustration.
3D modeling / animation: Rolando Arrifana.
Sound design: Pedro Miguel.
Work at SIC tv, Portugal.