AIGA, the professional association for design, believes designers serve a critical role as communicators, educators and innovators. The association’s 2012 “Get Out the Vote” campaign invited members to create nonpartisan posters and videos that inspire the American public to participate in the electoral process and vote in the 2012 general election. You can check out the results here (aiga.org/get-out-the-vote/), and at AIGA’s exhibition at the AIGA National Design Center in New York City through November 30.
The video above is our "Get Out the Vote" entry. We took the dramatic feel of a cable news program teaser/intro and directed the responsibility toward the viewer; shifting the roll from passive (absorbing information) to active (voting).