Colors of Movement is the name of a new free iPad app developed by Fabrica, the communication research centre of the Benetton Group.
Colors of Movement is an interactive experience that works like a magic mirror which reveals the full spectrum of your moves. The app is inspired by an installation, developed by Paulo Barcelos, commissioned by United Colors of Benetton to be the first interactive piece integrated in their new retail communication platform Benetton Live Windows, and is currently active in Barcelona, Milan, Moscow and Munich.
Author: Paulo Barcelos
iPad Development: Angelo Semeraro
Interaction Design Direction: Oriol Ferrer Mesià, Elizabeth Cretney, Aaron Siegel
Graphic Interface Design: Matteo di Iorio
Graphic Interface Design Direction: Omar Vulpinari
Video Production: Daniel Ferreira
Video Creative Direction: Ries Straver
Music: John William Castaño Montoya, Francesco Novara
(Available at soundcloud.com/jhonwicas/final-app-track)
© Fabrica 2012