Panel Discussion: "The Truth in the Numbers: What are the Metrics for Success?"
The complexity of new media and new methods for delivery have created a demand for rapid measurement tools that allow business to quickly respond and tune their model. The panel will discuss strategies for measuring success.
Jason Lopatecki, TubeMogul
John Mellor, Adobe
Matt Reid, IMMI
Ian Swanson, Sometrics
Moderated by: Anthony Ha, VentureBeat