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Since 1983 designers, artists, academics and programmers have been working together at Mediamatic to develop projects that combine art, culture, society and new media.
Projects like open source social networks, exhibitions, and workshops on alternative uses of new technologies. Mediamatic founder Willem Velthoven continues to be one of its leading initiators.
Mediamatic became the talk of the town when they curated an exhibition on modern Arabic type faces. For the presentation of these new type faces they appropriated a typical product of Dutch heritage: department store HEMA, the Dutch equivalent of Marks & Spencer.
One of Mediamatic’s recent projects is the Digital Monument to the Jewish Community in the Netherlands, an online public database in which relatives can search for, and add information about, Dutch victims of the Holocaust.
Although the activities of Mediamatic are extremely diverse, it’s goals always comes down to this Dutch desire to act as mediator.
Dutch Profiles is a series of short documentaries about architects and graphic, product and fashion designers in the Netherlands, commissioned by DutchDFA. The shorts are meant to spread freely over the web, but also to be shown as part of lectures, exhibitions and business presentations. “Dutch Profiles focuses on the conceptual, context-oriented and research-based practice of Dutch designers, telling the story behind some of those well-known images,” says commissioner Christine de Baan, programme director of Dutch Design Fashion Architecture. Dutch Profiles includes interviews with, among others: MVRDV, 2012 Architects, Jurgen Bey, Claudy Jongstra, Gerard Unger, Paul Mijksenaar, Marlies Dekkers, Alexander van Slobbe and G-Star.
CREDITS: Director: Michael Schaap, Camera: Pierre Rezus, Sound: Bram Meindersma, Editing: Tim van der Maden, Kleurcorrectie: Maurik de Ridder, Music Sound Design: Pastelle Music, Commissioning editor Submarine: Geert van de Wetering, Producer Submarine: Olivia Sophie van Leeuwen, Research assist: Liselot Francken
Produced by Submarine, Commissioned by DutchDFA