I and a group of three other students from Ex'pression College for Digital Arts were solely tasked with creating an animation to celebrate the 5 year anniversary of the Motion Conference.
Each year Motion brings together the most creative and talented minds from the motion graphic design, animation, and visual effects industries. Over the course of three days, attendees share their work, ideas, wisdom, and ultimately they gain new creative perspectives.
This stop motion animation reinterprets and deconstructs two very iconic design pieces, Pete Mondrian's "Broadway Boogie Woogie" and El Lissitzky's "Beat the Whites with the Red Wedge". By using jello, which is bright, colorful, malleable, and very unpredictable, we intended to elude to the idea that design should always be approached with new angles and perspectives. Creatives should constantly think outside of the box, know the rules and know how and when to break them and to fearlessly explore new approaches.