Misericordia opened its new boutique on 7-9, rue de Charonne in the 11th Arrondissement.
Born from the imagination of Aurélyen, the founder and designer of Misericordia, the Misericordia boutique is the perfect showcase to the spirit of the brand. The reflection of this laboratory project was born in the slums of Lima and has won over the most prestigious of concept stores with its chic and sophisticated collections. This space proposes an authentic lifestyle to satisfy those in search of trends. These consumactivists have finally found a place to impose their new values tied to the act of modern consumption.
In this space of 55 m2 where the hues of black and white mix with grace, one finds the latest collection of ready-to-wear apparel for women and men labeled by Misericordia, as well as the line of refined basics and an exclusive selection of accessories.
One enters the store walking on a poem telling the story of Misericordia. These words are artistically painted on black flooring. They invite us to follow the waves formed by the hanging rails outlining the store with the Misericordia collection. At the back of this perspective stands a castle; a 19th century confessional of black oak where trying clothes becomes a research experience of meaning and social involvement.
The central counter is an assembly of black Quartzite stones enclosed in steel frames. Around it, the Misericordia team welcomes you to tell you our story and extend the dialogue initiated by the achievements of our sewing workshop. Our designers offer the best in this framework our best knowledge, to meet new adventurers from around the world. Far from the dictates of mass consumption, Misericordia highlights products made from the finest materials, issued from a high-quality craftsmanship.