illusion of houdini

BlackGinger teamed up with Shy the Sun to create a juicy 30" spot for Ribena, the blackcurrant flavoured soft drink.
The past campaigns have all involved the blackcurrant berries' willingness to become Ribena fruit juice and this was no different. The commercial unfolds revealing the long queue of berries are all eagerly awaiting their slingshot trip into the Ribena tractor trailer as the berry-band of guitar, drums, trumpet and double-bass completes the party vibe.

The background plates were "Forced-perspective" sets, created in four different scales from life size to 1/250th to give a great sense of scale and depth to the British country side. The Berry characters and their props, including the slingshot were modeled, rigged and animated in Autodesk Softimage. Textures were created in Photoshop and Zbrush while all the shaders, lighting and rendering was done using Side-Effects Softwares' Houdini and its physics based renderer Mantra. Final composite was done in Nuke and Flame to bring the sets to life by adding more elements on top of the miniature sets such as making the farmer's arm move and replacing the toy sheep with stock footage.

Agency - M&C Saatchi
Copywriter - Martin Latham
Art Director - Ned Corbett-Winder
Planner - John Clark
Media Agency - Mediacom
Production Company - Strange Beast
Director - Shy the Sun
Post Production - Black Ginger

Shy The Sun Credits
Director - Jannes Hendrikz
Design - Ree Treweek

BlackGinger Credits
Producer - Tracy-lee Portnoi
Flame - Marco Raposo de Barbosa
Matte Painting - Rob Muir
Nuke - Rob Muir, Bryan Dunkley
Light, Render - Jason Slabber
Animation Supervisor - Darrin Hofmeyr
Animation - Richard Clark, Andre de Villiers, JC Philips
Layout & Tracking - Jonathan Searle
Texturing - Lani Greenhill, Hayden Barnett
Models - Hayden Barnett
Rigging - Duncan Greenwood

j vimeo.com/22406433

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